Forecasting an opportunity

Chambers of Commerce have a reputation of putting forward only a positive image for their cities. Thus a city never has a problem or even a challenge, but only possibilities or opportunities.

With that in mind, the Green Bay Chamber of Commerce has a great opportunity awaiting it.

Say "Green Bay" to most people around the country and they think Packers and frigid, snowy weather -- mainly because of nationally televised football games where the announcer refers to the "frozen tundra of Lambeau Field."

We residents hear that and wisely chuckle -- we know heating coils keep the field from freezing or at least from freezing enough to be called tundra.

But lately our TV stations have been leading an inside attack to make us think we live in a land of miserable weather and here's where the Chamber needs to step in. Consider: "Storm Center 2" at WBAY or WFRV's "Storm Tracker," both of which bring to mind tornadoes, lashing winds and rain and winter blizzards -- even though we know better.

Then there's WGBA's "Weather Command Center." Now that we know who's commanding the weather, we know whom to blame when the weather goes bad.