About those political ads
Ads bring electoral process to you
By Tony Staley
from Oct. 20, 2006 issue:
Stewardship: A Way of Life --
Faithful Citizenship 2006 (Fifth in a Series)
Global solidarity calls us to stand with the poor
Find more election resources on our Links page.
Political ads will be running in The Compass from now until Nov. 3, our last issue before the Nov. 7 general election.
These ads prove controversial every election cycle. Why then do we run them? Because the Wisconsin Catholic Conference (the civil arm of the state's diocesan bishops), in its Guidelines for Church Involvement in Electoral Politics, encourages diocesan newspapers "to accept advertising from political candidates, since to do otherwise would seem to label politics as immoral or anti-social. In addition, denial of advertising would deprive candidates of an important method of communicating with Catholic citizens."
Under federal tax laws, if we accept one political ad, we must accept all political ads, without exception. We also are required to be even-handed in soliciting ads and to show no preference to one candidate over another.
Political ads in The Compass do not imply an endorsement from this newspaper, its staff, Bp. David Zubik or the Green Bay Diocese. While we are free to speak out on issues, we do not endorse candidates. We do endorse prayerful and informed voting.